Marketing Management Specialist Program provides versatile career opportunities and organizational responsibilities that empower students in opportunities. This Marketing Management Specialist Program provides students the right guidelines in building a life-long relationship with customers. In the marketing world, customers are in charge and to deliver them the right kind of products and services, the organizations come to Marketing Managers.
The Marketing Management Specialist Program is designed for students to understand and analyze the best factors to release a product in order to enable profit maximization. There are 5 C’s, STP and 4P’s in Marketing Management that assist marketing professionals in understanding and considering all types of stakeholders in the business during the development of the products.
 

The 5C’s include

• Consumers: their likes and dislikes and their whereabouts.

• Company: which means a Marketing Manager may evaluate and assess its own position in terms of strengths and weaknesses in order to be able to produce goods and services.

• Context: the ever dynamic business world and the company’s core objectives impacting its future.

• Collaborators: your relationship with suppliers also affecting the delivery of goods and services to customers and competitors.

• Competitors: which means competing ethically amongst other businesses as well as their impact on an organization.

 

Segmentation, Targeting and Positioning (STP):

• Segmentation: teaches students on how to segment customers based on their demographics, finance etc to produce goods.

• Targeting and Positioning: teaches students on how to locate specific target customer groups that match the company’s ability to produce the respective goods and services.

• Marketing Management Specialist Program may not only help students learn the process of decision making regarding targeting potential consumers during the manufacturing process, it also integrates basic Marketing concepts to apply them in successful execution of the finished product(s).

 

The 4P’s- Product, Price, Placement and Promotion.

• Product: the kind of product(s) the customers want.

• Price: the price range customers can afford.

• Place: the location where the products will be sold.

• Promotions: the process of showcasing the products to customers.

 

Moreover, Marketing Management may also aid students in developing supply chain, maintain a good relationship with suppliers and buyers in a business.
 

Marketing Management Specialist program may enhance students’ creativity as it informs students on how to develop effective advertising using customer behavior and psychology. Marketing Management Specialist program may provide the right ways of promoting and communicating with customers using the most well-suited social media equipment and that social media influencers choose in representing an organization’s brand. Students might utilize scientific techniques of providing and measuring consumer behavior to get more accurate information assisting them in better product development. They may also learn how to balance and construct a marketing plan in order to synchronize the entire marketing department with the overall objectives of the business.

The Marketing Management Specialist is a self-paced program, this means that you can complete this certificate program at your learning pace within the allotted program duration of access. At successful completion of the program the student will be awarded with a Certificate of Completion.